A few weeks ago on Twitter, I pondered whether there was a place for Holocaust institutions on TikTok, then posts with the hashtag ‘#HolocaustChallenge’ went viral on the platform and hit international headlines. It has taken me a while to come to write something on this topic. As soon as I took some much needed leave (with no internet signal), of course, a major digital Holocaust memory debate took place. Context: From Holocaust Denial to Holocaust Distortion There is increasing and necessary discussion taking place within the Holocaust education sector about not only online Holocaust denial, but Holocaust distortion. Yehuda Bauer, Honorary Chairman of the IHRA (International Holocaust Remembrance Alliance) has recently argued in a series of keynote lectures that Holocaust distortion is one of the greatest threats to the work of those who are trying to educate about this past. We see examples of distortion at political levels – such as the controversial ‘Holocaust Law’ in Poland, which tries to prevent acknowledgement that some Polish individuals and communities were antisemitic and/or were responsible for the murder of Jewish individuals during Nazi Occupation of Polish land. We also see examples of distortion through trivialisation of the Holocaust into commercial products such as face [...]